Based on our belief that raw is the purest form of nutrition, we challenged ourselves to craft a kibble that most closely mirrors the benefits of our raw diets - a kibble with the highest levels of protein from real meat* and unmatched digestibility for optimal nutrient absorption. The result, instinct ultimate protein grain-free cage-free chicken recipe. (*compared to other premium natural cat food brands) 95% of protein from real chicken - up to 3x more real chicken* - absolutely no animal meal. Unmatched digestibility* for optimal nutrient absorption (*compared to other premium natural cat food brands). Guaranteed levels of live, natural probiotics, natural omegas and antioxidants for digestive health, healthy skin & coat, and immune health. The only kibble with the pure, real nutrition of raw on every piece. Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives. Made in the USA with the finest ingredients from around the world.
Why We Love It
Freeze-dried raw food coating for taste and nutrition
Free of rendered meats, chicken meal, and by-product meals
Zero grains and gluten
About Nature's Variety
Nature's Variety empowers pet owners to to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Nature's Variety has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Nature's Variety Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Nature's Variety Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Nature's Variety promise.
Together, we help shelters spend less on food, so more can be put into healthcare, rehab, and housing. Every bowl you donate through each order goes a long way towards helping pets in need across the country get care and find loving homes.